Lively

Elevating healthcare, simplifying your life.

Lively app

OVERVIEW

LIVELY REINVENTS THE MEDICAL FILING SYSTEM

Lively is the all-in-one app that puts your medical records in your pocket, allowing you to securely access, manage, and share your information anywhere, anytime. With features like appointment bookings, secure messaging with providers, and tailored provider searches, Lively streamlines your healthcare journey.

GAPS IN HEALTHCARE

In today's complex healthcare landscape, accessing and managing medical records across providers and locations is a daunting task. Moving cities, seeking specialized care, or simply coordinating multiple aspects of healthcare often leads to misinformation and barriers in collecting detailed records. I hope Lively can be the first step to solving this issue.

SELF-SERVICE CHALLENGE

  1. An app to keep your medical records in one place.
  2. An app to communicate with ALL healthcare providers.
  3. Easy to use app, for people of all ages, for scheduling appointments.
RESPONSIBILITIES

UX Research, UX Design

RESEARCHERS

Ritika Ramesh

TIMELINES

4 weeks

2 weeks UX research

2 weeks UI/UX design

TOOLS

Figma, Figjam, Procreate, Craft, Google Forms

USER RESEARCH

KEY OBJECTIVES

During our discovery phase I wanted to forecast what assumptions were correct and what else we could find to create the best healthcare service.

Quantitative Research

I sent out user surveys as they helped to determine the target audience and gain a basic understanding of what users seek for when they think of their "perfect" healthcare app. In this case, I received about 23 responses and based on those responses, I gained some key insights:

  1. Target audiences are between 27 - 55 of age.
  2. Users with chronic illness worry more about their medical records being lost than people with regular annual check-ups.
  3. Users want an app that helps with notifying when their next appointment is, including their blood tests and scans.

USER PERSONA

TARGET USER

I created a user persona based on the key insights I discovered from the user survey responses on Craft:

HER JOURNEY

Lively app

After exploring various scenarios, I crafted three distinct personality traits for Sasha: a hypochondriac, always on the go, and highly organized. This approach helps us understand how different personalities might face challenges when relocating to a new city, especially those dealing with non-chronic illnesses, in a more relatable and friendly manner.

Despite survey insights, I chose to highlight non-chronic illnesses, considering how our app can aid those with less severe conditions, alongside its clear benefits for chronic patients needing extensive treatments.

MOCKUP

I built high-fidelity mockups, and prototyped the design, to have a better understanding on what users are looking for.

Lively app

FINAL PROTOTYPE

Feel free to go through the prototype to get a real-time visualization on what Lively has to offer.

TAKEAWAYS

🔑

Lively proved to be an effective tool for patients who seek a platform the keep their medical data with them at all times. But, there's a long way to go before someone, like Sasha, can use this tool as their main app to carry their medical records. Some takeaways from this project were to:

  1. Connect users' pharmacy and their pharmaceutical records.
  2. Improve the messaging feature.
  3. Continue to embrace teal and yellow for their cheerful vibe, yet consider a softer touch to these colors for a more pleasant visual experience.
  4. Test the app across the country to see how Lively can help transfer previous medical data. Research healthcare protocols for data transfer.
  5. Incorporate reminders for upcoming appointments, along with notifications for blood tests and scan schedules.