Zelle

This is how money moves.

*Please note: Due to security and privacy protocols, I'm unable to disclose intricate details about my company projects on my website.

• Jan 2022 - Apr 2022
  Product Design Intern
  During my internship at Early Warning, I collaborated with a diverse team, including Product Managers and Legal Experts, to create comprehensive product playbooks. I also partnered with the Zelle UX Design team to migrate our design system from Sketch to Figma.
• Apr 2022 - May 2023
  Associate Product Designer
  As the sole designer for our Zelle product, I led the creation of a new design system and internal framework for easy modifications. Collaborating in workshops, I transformed user research insights into a platform for seamless Zelle integration into banks' UI/UX. Additionally, I designed inventive user experience pathways, emphasizing Zelle tags, Fraud prevention, and tackling Scams.
• May 2023 - Current
  User Experience Designer
  I'm currently focusing on Zelle® tags for Small Businesses, ensuring their seamless integration into bank systems via our internal Zelle implementation portal. Simultaneously, I manage the internal website's design system and collaborate across teams to enhance Zelle® UX guidelines for smooth implementations. I, also, actively engage in quarterly progress meetings, facilitate partner onboarding, and cultivate strong relationships with seven owner banks. I contribute to developing quarterly scoreboards, utilizing Nielsen Norman heuristics to monitor banks' adherence to our Zelle UX Principles-based guidelines.

Below are a few projects I've tackled so far at Early Warning. While I can't delve into all the specifics, I trust these examples provide an overview of my work. If you have any inquiries, please reach out!

PRODUCT PLAYBOOKS

I developed Product Playbooks for three distinct products at EWS: Zelle Disbursements, Verify Identity Capability Bundle (ID Confidence Score, Synthetic Identity, Verify SSN), and Identity Chek Service Alerts. The purpose behind crafting these playbooks was to provide swift and convenient access to our range of products for new, existing, and future team members. Below, you'll see what the Product Playbooks consisted of.

SKETCH TO FIGMA MIGRATION, OUR DESIGN SYSTEM, AND MORE

I played a key role in the team's transition from Sketch to Figma for our design system, simultaneously developing a new format to improve its usability while advancing the design system to a definitive source of truth. Alongside, I am the go-to person for our internal Financial Institution User Experience platform, where our banks come to integrate Zelle. We recently launched our new feature: Zelle tag for Small Business!

7 OWNER BANK SCORECARDS

In order to keep track of our 7 owner bank's Zelle flows, we assessed four core flows of each bank’s Zelle® implementation according to industry-recognized user experience heuristics (Nielsen Norman heuristics). The results of the assessment were summed into scores, which are accompanied by recommendations and best practices.